Build better surveys
Get clearer insights
Make smarter decisions
Helping you collect, analyse and action data
We analyse surveys, open feedback and mixed-form data to help you understand what people think, feel and experience.
Whether you want to generate a better survey, interpret results, shape strategy or improve services, we turn unstructured data into real insights.
The Problem
Many organisations either lack meaningful survey data or rely on numbers alone.
Surveys are often rushed, poorly designed or treated as box-ticking — resulting in vague responses that offer little real insight. In other cases, organisations collect large volumes of metrics but stop at percentages and scores, making decisions based on assumptions rather than understanding.
Feedback is collected, but the meaning behind it is missed. And when there is no data at all, the questions people care about go unasked.
How we solve that
Qualitriks puts depth and clarity back into your data.
Founded by a psychologist and an anthropologist, we are experts in understanding human responses. We help teams design better surveys, interpret complex feedback and make sense of the insight they already have.
We analyse open comments, survey results and mixed-form data to surface the patterns, behaviours and perspectives that numbers alone cannot explain — so you can make grounded, informed decisions with confidence.
How We Help
We work with you to design surveys, interpret feedback and turn complex data into insight that supports confident decision-making.
Visual and Clarity Driven Reporting
We turn analysis into clear, visual reports that highlight what matters most. You get prioritised findings and practical recommendations, ready to share.
Feedback Management
We support the full feedback process from survey distribution to live monitoring and response optimisation. You stay focused on outcomes while we manage the detail.
Survey Design and Refinement
We work with you to create or refine surveys that reflect your audience and purpose. Our approach encourages thoughtful responses, not just ticks and numerical data, giving you insight you can actually use.
Open-Text Analysis / Qualitative Analysis
We work with your data to uncover key themes, emotional signals and patterns in narrative responses. Whether it is surveys, comments or complaints, we help you interpret what people are really saying.
Review and Analysis of Existing Data
We revisit data you already have such as surveys, complaints, logs or past reports to identify overlooked insight and repurpose it for decisions you need to make now.
Bespoke Qualitative Research
We design and deliver research to explore how people think, choose and behave. This includes interviews, observational research and concept testing.
" Qualitriks provided a 35 question survey to help us understand our international social following better. We were looking at age, demographics, and access to activities and organisations. They even translated the questions into multiple languages for us. The results were so clear and easy to understand. Throughout, we genuinely felt like they understood us and what we were trying to achieve. "
Cómo ayudamos
- Le ayudamos a recopilar el tipo de comentarios que la gente realmente quiere dar: reflexivos, honestos y que vale la pena leer.
- Analizamos lo que ya se ha dicho y le damos sentido para que usted no se pierda lo que importa.
- Detectamos los temas, las tensiones y los puntos ciegos ocultos en los datos y le mostramos lo que significan.
- Elaboramos informes claros y humanos, diseñados para las personas que necesitan actuar en consecuencia, no solo archivarlos.
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